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We have all heard the saying, “A pictures is worth a thousand words.” This statement cannot be truer in the restaurant industry. Growing social media populations and increased smart phone capabilities have allowed us to share food with each other instantaneously. As a restaurant or food truck owner, it is imperative you take advantage of these platforms to increase your overall brand awareness. Here are four simple tips to elevating your camera skills and producing amazing images of your food, without hiring an expensive photographer. Use Natural Lighting Food is a very colorful subject. And it is important you captures...

Business Insider called it the “Restaurant Apocalypse.” The impact of COVID-19 upon the restaurant industry has been nothing short of catastrophic. Lockdowns have forced thriving restaurants to suddenly close their doors completely or only allow takeout and delivery options. According to the National Restaurant Association, in a survey of over 4,000 restaurant owners and operators, 11% were likely to close permanently within a month. That was at the end of March. As we learn more about Coronavirus, restaurant and food truck owners have shown how resilient and determined they are by finding innovative ways to keep their restaurant dreams alive....

Technology makes our lives easier. It has enabled us to speak to family members many time zones away or find the answer to any question at the click of a button. The coronavirus pandemic has accelerated our adoption of technology. This is no different for the food industry. QR codes and PDF menus are quickly replacing traditional menus.  Web based menus are becoming the new normal that is sweeping the restaurant industry. Here are 5 benefits on why you need to switch over to a web based menu immediately.   1. Increased brand awareness   Branding is everything. It’s the reason why...